write. think. do.
plainspoken writing & business advice

What We Believe

At write. think. do. we strive to keep things simple. Our focus is on plainspoken writing/editing and practical business advice, without hype or jargon.

Our ultimate goal is always to simply figure out the right thing to do in any given situation, without resorting to easy answers or falling back on what we believe has worked before.

We believe that the principles of good writing apply equally to business advice.

We believe good writing is about being concise and clear; and good business advice should be the same.

We believe good writing is about re-writing; and good business advice should be about re-thinking.

We believe good writing is about making ideas easily understood; and good business advice should be practical and based on common sense.

What We Do

write. We offer writing and editing services to businesses and individuals. Writing assignments can range from corporate reports, marketing materials, proposals and entrepreneurial business plans to scientific grant applications and articles.

think. Our business services range from operational improvements and organization design to financial analysis, business case development and research related to specific industries, business opportunities or new markets.

do. Thinking is not all we do, we can help you apply that thinking to improve or change your business. We also offer training in areas such as effective business writing, business plan development and project management.


Who We Are

Kalindi Jog is the founder of write. think. do. She works individually and with an informal network of affiliates to provide services to businesses and individuals. Kalindi has over 10 years of management consulting experience and has worked with clients in Canada, the United States and the Middle East in both the public and private sectors.

She has worked with or for the following organizations, among others:
  • Agilent Technologies
  • Astra Zeneca
  • CIBC
  • Deloitte
  • eHealth Ontario (formerly Smart Systems for Health Agency)
  • IBM
  • London Health Sciences Centre
  • Scotia Bank
  • ServiceOntario
  • Parkisons's Society of South Western Ontario
  • Tax Agency of a major Middle Eastern country
  • TD Bank
  • United Way of Greater Toronto


Kalindi has a Master's in Business Administration (MBA) from the Rotman School of Management at the University of Toronto and a Bachelor's degree in Engineering Physics from McMaster University. Kalindi is a Professional Engineer (P. Eng) and a Certified Management Consultant (CMC).

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